United Way of Central and Northeastern Connecticut Announces Launch of Salesforce.org Philanthropy Cloud Volunteering Capability

With new volunteering feature, companies can offer more choices to their employees to support the causes they care about on one unified platform

Hartford, Conn. (June 14, 2019) – United Way of Central and Northeastern Connecticut today announced that local workplaces will now have the opportunity to leverage Salesforce.org Philanthropy Cloud to provide both a seamless and transparent giving and volunteering experience for their employees. Furthering the mission of United Way and Salesforce.org, Philanthropy Cloud connects employees to causes in a simple way, and now features a volunteering capability, offering employees increased flexibility in how they connect with and contribute to the causes they care about.

“The introduction of Philanthropy Cloud has accelerated the conversations that we have with our corporate partners,” said Paula S. Gilberto, President and CEO, United Way of Central and Northeastern Connecticut. “We now talk specifically about the impact their employees want to make and what success looks like to them. Through the Philanthropy Cloud tool, we will be able to partner in new ways to impact more lives for the better.”

“The Philanthropy Cloud platform is the cornerstone of United Way’s commitment to changing how employers empower their employees to effect real change in their communities; and to creating a real community of philanthropy in the workforce,” said Brian Gallagher, President and CEO, United Way Worldwide. “With our new volunteering capability, we are poised to help businesses mobilize their full game-changing potential in the communities where their employees live, work and play. We are excited by the momentum we’re seeing around Philanthropy Cloud and look forward to continuing to work with employees and employers in more ways to advance our fight for the health, education and financial stability of every person in every community.”

For more information on Philanthropy Cloud, please visit: unitedway.org.

About United Way of Central and Northeastern Connecticut
United Way of Central and Northeastern Connecticut mobilizes people and organizations to give, advocate and volunteer to promote child and youth success, ensure families are financially secure, provide access to health-related services and supports, and ensure basic needs are met. For more information, visit unitedwayinc.org.

About United Way
United Way fights for the health, education and financial stability of every person in every community. Supported by 2.8 million volunteers, 8.3 million donors worldwide and $4.6 billion raised every year, United Way is the world’s largest privately-funded nonprofit. We’re engaged in 1,800 communities across more than 40 countries and territories worldwide to create sustainable solutions to the challenges facing our communities. United Way partners include global, national and local businesses, nonprofits, government, civic and faith-based organizations, along with educators, labor leaders, health providers, senior citizens, students and more. For more information about United Way, please visit UnitedWay.org. Follow us on Twitter: @UnitedWay and #LiveUnited.