Since September, United Way Emerging Leaders Society (ELS) has gathered teams of young professionals, mentors, judges, sponsors and volunteers with the sole purpose of addressing barriers that contribute to local hunger and access to food.
At today’s virtual event, you will hear stories full of inspiration. You will get insight into the eight-week competition experience, learn more about the issue of hunger and access to food in our community, and learn which team will be awarded the chance to implement their winning idea.
Below is an abbreviated version of the 2022 Case Challenge.
You are a consulting team tasked with creating a United Way summer public awareness campaign to raise visibility around the benefits, culture and characteristics of Hartford Farmers’ Markets and their impact on health outcomes and food insecurity. The goal is to reach your target audience with a campaign designed to increase utilization of the seven markets using culturally relevant messaging that is aligned with United Way’s brand and tone.
United Way of Central and Northeastern Connecticut’s mission is to engage and bring together people and resources committed to the well-being of children and families in our community. Our vision is a community where opportunities are available for every child to succeed in school and for every family to achieve financial security. 
ELS is a convener of local, young professionals. ELS members represent a new generation of leaders 
