2022 ELS Case Competition Implementation

“Bring the Farm Home” is the United Way public awareness campaign pitched by the 2022 winning team, Food Fighters from Aetna/CVS Heath. Key components of the campaign included a 30 second PSA and a community event on June 21, 2023.

Recap of the winning pitch.

Food Fighters team members, Jacquelyn Loi, Jordan Kahn, Emma Robinson, Olivia Podber mentored by Sri Srinivasan.

“Bring the Farm Home” or“La Granja Pero EnTu Casa” is a nutrition education campaign that:

Highlights SNAP benefits

Educates about nutrition resources

Builds community connections

Increases local farmers’ markets’ utilization and awareness