“Bring the Farm Home” is the United Way public awareness campaign pitched by the 2022 winning team, Food Fighters from Aetna/CVS Heath. Key components of the campaign included a 30 second PSA and a community event on June 21, 2023.

Recap of the winning pitch.

Food Fighters team members, Jacquelyn Loi, Jordan Kahn, Emma Robinson, Olivia Podber mentored by Sri Srinivasan.

“Bring the Farm Home” or“La Granja Pero EnTu Casa” is a nutrition education campaign that:

• Highlights SNAP benefits

• Educates about nutrition resources

• Builds community connections

• Increases local farmers’ markets’ utilization and awareness